Marketing without strategy is like planting without a plan—wasteful, directionless, and destined to underperform. Strategic marketing plans ensure every effort serves a purpose, aligning campaigns and communications with real business objectives. It’s not about being busy; it’s about being effective. By deeply understanding your goals, audience, and market dynamics, Susan Taylor Marketing creates strategies that move the needle. No fluff, no wasted effort—just marketing that delivers tangible results and maximizes every dollar invested.

A brand isn’t your logo, tagline, or colours. It’s the foundation of your business—a promise to your audience and a reason they choose you over the competition. Brand development defines who you are, what you stand for, and why it matters. It’s about creating a consistent identity that resonates with your audience, builds trust, and drives loyalty. At Susan Taylor Marketing, brand-building isn’t just creative; it’s strategic, purposeful, and designed to last.

Marketing campaigns are the heavy hitters of your strategy—but only if they’re done right. Susan Taylor Marketing crafts campaigns that connect, engage, and deliver results. Whether it’s a targeted digital blitz, a multi-channel PR push, or a fully integrated marketing initiative, every tactic is designed to hit hard and achieve measurable outcomes. From paddock to plate, or silo to supermarket, campaigns are built to create real impact and drive growth.

Likes and shares don’t pay the bills. Digital and social media marketing at Susan Taylor Marketing focuses on what really matters: generating leads, boosting sales, and building a loyal, engaged community. Data-driven strategies guide every campaign, while creativity ensures your brand stands out. From content creation to platform optimisation, it’s about making social media work hard for your bottom line.

Content without strategy is just noise. Susan Taylor Marketing ensures your content—whether it’s a social media post, newsletter, or long-form article—delivers results.

When it comes to content, we don’t mess around. That’s why we bring in Simone Smith from Free-Range Ag—the best in the business. Simone doesn’t just write; she crafts content that cuts through the noise and gets results. Whether it’s a press release, technical article, or long-form storytelling, she transforms complex ideas into compelling, high-impact narratives.

At Susan Taylor Marketing, we stick to our strengths and partner with the absolute experts to deliver work that’s nothing short of exceptional.

PR and media outreach at Susan Taylor Marketing is a different beast entirely. With Simone Smith from Free-Range Ag bringing her sharp wit, meticulous attention to detail, and uncanny knack for finding the perfect angle, your message won’t just be heard—it’ll be impossible to ignore. Paired with strategic oversight and management, we ensure your PR and media efforts are seamless, effective, and impactful. This isn’t reactive, cookie-cutter communication—it’s tailored, intelligent storytelling that gets you in the media and supports your message every step of the way.

Events aren’t just gatherings; they’re opportunities to create lasting impressions. Susan Taylor Marketing ensures your conferences, roadshows, and field days deliver more than just attendance—they deliver results. From strategic planning to flawless execution:

Strategic Planning: Clear objectives aligned with a results-driven marketing strategy.

Audience Engagement: Messaging that resonates with growers, researchers, and stakeholders.

Promotion Across Channels: Digital, traditional, and direct campaigns that drive attendance.

Post-Event Impact: Turning events into long-term brand-building and knowledge-sharing opportunities.

Good marketing starts with understanding. Susan Taylor Marketing digs deep to uncover trends, opportunities, and insights that set your business apart. From understanding audience behaviours to identifying market gaps, the research is actionable and focused on delivering results. This isn’t just data—it’s the foundation of smarter strategies and sharper campaigns.

A pretty design might grab attention, but creative that performs is what keeps it. Susan Taylor Marketing delivers eye-catching visuals, standout messaging, and design work that aligns with your strategy. From ad campaigns to digital assets, every piece of creative work is built to do more than look good—it’s built to drive results.